Strategic Realty Trust ('SRT') is a Real Estate Investment Trust focused on owning High Quality West Coast Urban and Street Retail Properties.

The Company's Strategy is to build a portfolio of high quality urban and street retail properties in high demand locations with solid growth prospects, strong cash flows and visible value appreciation characteristics.

Urban Street Retail
Characteristics of Urban Street Retail (including High Street and Main Street Retail):
  • High density locations
  • Pedestrian friendly, 24-hour, mixed use environments near transit
  • Above average household income and dense population bases
  • Provide a desirable shopping experience
  • Omni-channel or internet resistant retailers such as necessity based retailers, restaurants, services and luxury goods
  • Above average sales per square foot
  • High barrier to entry sub-markets with little or no supply
  • Irreplaceable real estate in high demand locations
Benefits of Urban Retail
  • Tenants want to be there
  • Low vacancy risk in some undersupplied urban markets
  • Low capital expenditure needs
  • Solid rent growth prospects
  • Strong cash flow
  • Better risk adjusted returns than are typical of suburban retail
  • Future redevelopment potential
  • Visible value appreciation characteristics
Target Markets
  • San Francisco
  • Los Angeles
  • San Diego
  • Portland
  • Seattle


Account Inquiries / Transfer Agent:

Strategic Realty Trust, Inc.
c/o Phoenix American Financial Services Inc.
PO Box 2189
San Rafael, CA 94912-2189
Phone: 855-306-1776
Fax: 415-485-4553

Strategic Realty Trust, Inc.
c/o PUR SRT Advisors LLC
1 S Wacker Dr.
Suite 3210
Chicago, IL 60606
Phone: 312-878-4860

Property Management & Leasing:

Matthew Schreiber, CEO SRT
Phone: 312-878-4855


The Company is advised by SRT Advisor, LLC, an affiliate of PUR SRT Advisors, LLC and L3 Capital, LLC ("L3 Capital"). L3 Capital is a best-in-class, boutique, prime urban retail and mixed-use real estate investment and development company that targets institutional quality, core plus, and value-add urban retail investments within first tier metropolitan markets. For more information you may visit L3 Capital's website at